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Ignite the Fire: The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded), by Jonathan Goodman

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Review

"A look at personal training that goes beyond the textbooks" - Muscle & Fitness magazine (print) "Goodman shares the secrets of how to land your dream job in fitness, build a client list, and make money in the fitness game." - Livestrong (Rated one of the 21 Must-Read Health, Fitness, and Nutrition Books) "This book comprehensively covers everything you need to know to besuccessful in the field. All you need to do is apply the information and you'll be well on your way to a prosperous career" - Brad Schoenfeld (2011 NSCA Personal Trainer of the Year)"I wish I had it when I first started training." - Jason J Durham (Amazon Verified Purchase) "Jonathan Goodman breaks the information up in a way that's easy to digest and gives examples of how this information can be and has been applied before." - Jeremy (Amazon Verified Purchase) "Everything I needed to know was laid out and quickly put me on par or even ahead of colleagues who had already been in the industry for a few years." - Bryan (Amazon Verified Purchase)"This is very detailed and fascinating approach to help You understand what this profession is all about." - Active Kinetics (Amazon Verified Purchase) "Goodman presents practical advice in a direct way, with real and relatable examples that seem more and more applicable as I see more clients." - Sarah Hoffman (Amazon Verified Purchase) "The best and most comprehensive book on personal training I've read in 10 years." - Kyle Wenger (Amazon Verified Purchase) "This book should totally be a requirement for all personal trainers to read!" - Ashley Rose Espinosa (Amazon Verified Purchase) "Within days of reading it, I could already feel my anxieties melt away. I hadn't yet trained one client, but I already felt prepared for what was to come." - Shane Hubbard (Amazon Verified Purchase) "This book has helped me overcome my Achilles Heel (business savviness)." - Chris (Amazon Verified Purchase) "This book has truly helped me set myself apart from all the trainers at my gym (hopefully they don't read this :)" - Mike (Amazon Verified Purchase)"I didn't find one chapter that wasn't valuable, no fluff. I am just getting in to the personal training space at 45 years old, and this book provided me with a blueprint, take away tips, and great advise." - Paul Boyajian (Amazon Verified Purchase) "This isn't your normal "how to become a personal trainer" book. Those are boring. "- Craig (Amazon Verified Purchase) "Actionable steps are included in every chapter, so you not only gain knowledge but you also learn how to translate that knowledge to help REAL people in REAL LIFE." - Christy Johnson (Amazon Verified Purchase)

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From the Author

Hey, I'm Jon or, as most call me, Coach Jon.I believe that personal training is the best job in the world and I work hard to give everyone a chance to build a successful, fulfilling, and profitable career. Everything I teach and preach is rooted in integrity. Through my work, I've helped thousands of trainers grow their career and I share everything I know in my books.Whether you're a new or experienced trainer, I think I can help you. Please enjoy my books and I'd love for you to check out my site, the Personal Trainer Development Center (theptdc.com).Thanks,Coach Jon

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Product details

Paperback: 250 pages

Publisher: CreateSpace Independent Publishing Platform; 2 edition (February 10, 2015)

Language: English

ISBN-10: 1505787610

ISBN-13: 978-1505787610

Product Dimensions:

6 x 0.6 x 9 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

523 customer reviews

Amazon Best Sellers Rank:

#19,164 in Books (See Top 100 in Books)

26 years ago, I graduated with a degree in exercise science, got certified by the ACSM and NSCA, and then dove into personal training in both small rural 'mom and pop gyms' and later in large metro area health clubs. But four years of college, the top certifications and even 6 years of bodybuilding (including winning 2 state titles by age 21) did not arm me with everything I needed to know to be successful, and for years, I struggled, literally, just to pay the rent and put food on the table.To be successful in the personal training business requires more than a formal exercise education or personal experience working out, it takes a deep understanding of psychology and human behavior as well extensive knowledge of business, sales and marketing, and learning it all is not easy when you don't have a mentor. When I started, there was virtually no guidance available in these missing areas of trainer education.Today there are teachers who have been there, done it, figured it all out and are sharing their knowledge; people like Jonathan Goodman, a man who is known as the trainer of trainers. Jonathan's newly updated "Ignite the Fire", is a superb guidebook to the entire range of skills you must master to lead the field today.Some of the information in the book may not be new to long-time experienced trainers, yet every trainer at every level is sure to pick up some valuable nuggets - some little tricks or insights they never thought of before that could make even the already established trainer even more successful.For new trainers, especially those who are struggling to get business or carve out their unique niche where they fit best in the industry, this book will be indispensable and is worthy not just of reading, but of studying. The information could help you land your first client, make more money, get promoted or even score your dream job.Some of the topics Jonathan covered that I thought were especially valuable included:* Compliance: How to get your clients to stick with it by using the right motivation, inspiration and communication.* Techniques to help your clients develop self-efficacy (and the psychology behind it)* How to develop relationships and build loyalty with clients and with all the people in your business network* Finding your right fit in the industry by reviewing the pros and cons of different types of training work including big box gyms, studios, in home training, garage gyms, community centers, medical facilities and online training* New opportunities in online training and how to use the the web (blogs, social media, etc) to increase your visibility and business.* How to adjust your approach to goal setting for clients based on their training experience and personality (using the old "SMART goals" approach may not work for everyone).* Understanding intrinsic and extrinsic motivation* How to set yourself apart from the competition, differentiate yourself, and why this is so important today.* Why you should start broad and then become a specialist, whether that's low back pain prevention & rehab, getting great glutes, working with older clients, pre and post natal training and so on.* How to sell personal training, even if you don't like sales and don't consider yourself a sales person (including a practical 5 step selling formula)* A close look at the 10 types of clients and how to understand them and work with them effectively* How to develop the social skills of the worlds best trainers, such as approaching clients on the floor, making small talk, getting rapport, helping quiet clients relax and open up and developing great questioning skills* Also the "side bars" ("Keys to success in the fitness industry") featuring all the guest segments with some of the top trainers in the business were all very helpful because they gave real world, practical tips and advice.In summing up, though this book covers all bases (as much as one book can do that), I think the strongest part is the attention it gives to understanding psychology and human behavior. When you understand the reality of the typical client's lifestyle and deeper motivations, and work with each individual, knowing where they're coming from, you'll develop a bond with your clients that a trainer who doesn't understand this will never achieve... one that will give you the edge.And as the title implies, Ignite the Fire explains how to take your passion for fitness and pass it on to your clients, building an emotional connection with exercise for your clients, getting them excited to work out and keep doing it for life.Although I ultimately ended up with a lot of success in the fitness industry, I wish I had this book when i started out in personal training. I'm sure it could have helped save me from years of frustration.Disclosure: I received a copy of the book directly from Jonathan. I had not read the previous edition so I can't make a comparison, though I have read his book on social media (also a great read), follow him on Facebook and visit the personal training development center (PTDC) regularly. On that note, I also recommend that trainers follow the PTDC for continuing education and for the list of must-read material Jonathan and his team compile/curate every week, which saves all of us a whole lot of time in staying up to date.

I've been a personal trainer for 12 years. I've gotten certifications through ACE, NCSF as a personal trainer, NCSF as a strength coach, Robert Dos Remedios' CPDS (certified program design specialist), as well as read quite a few books on fat loss, program design, and even many in the personal development world. Jonathan Goodman's book Ignite the Fire brings everything together better than anything I've come across. He really ties it all in. I'm currently studying for his online personal trainer certification. His materials have made it more clear to me what ACTION to take immediately than anything I've ever read or studied. Huge recommendation on this book.

I was at a crossroads in my life after college, not knowing what to do. My wife told me to figure out what I would do if I won a billion dollars and never had to work another day in my life, and then figure out how to get paid to do that. Because of Jonathan Goodman's books, the Online Trainer Academy, and Personal Trainer Development Center I'm able to consider myself retired because I "work" by helping busy adult runners train injury free with personalized run scheduling, strength work, and adequate recovery. My wife is a teacher and since I do all of this online we are able to travel during the summers. We've lived in Panama and Seattle and road tripped camping along the ways as well. I would not have the knowhow and confidence to turn my running expertise into a business without Jon Goodman, and it all started with his books.

Being a good personal trainer requires expertise in a variety of different disciplines: anatomy, physiology, programming, nutrition. But it also requires a firm grasp of business, psychology, and marketing, all underpinned by a knowledge of human behavior. Tons of books have been written about the hard sciences involved in training but Ignite the Fire fills a gigantic void when it comes to the "softer" aspects of training that will actually make you a successful trainer. It is the best book specific to personal training that I've ever read. It covers a wide range of topics and does so in a well-organized, easy-to-read package. It is jam-packed with useful and actionable information.This book is indispensable for any trainer, new or experienced, and worth a re-read every year to brush up on some things you may have forgotten. Jonathan Goodman knocked it out of the park with this one, and my only regret is that I didn't get my hands on it sooner in my career.

J Goodman's writing is refreshing - I'm an owner of many of his publications. It's relatable, clear, and concise. This was the first book I ever read by him, which had me buying more one after the others.If YOU'RE NEW into your fitness career, this is a MUST have. If YOU'RE THINKING about fitness as your career, this is a MUST have. If you've been in the field for some time now, I would still recommend buying a copy - I reference this book often just to refresh myself on the basics - especially when I'm having overwhelming days and can't quite think straight on how to approach or solve an issue. Like I said, Goodman's writing is concise and clear. It's a great book to always fall back on.

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Product details

Series: Means Building Construction Cost Data

Paperback: 946 pages

Publisher: R S Means Co; 76th 2018 ed. edition (November 1, 2017)

Language: English

ISBN-10: 1946872016

ISBN-13: 978-1946872012

Product Dimensions:

8.2 x 1.2 x 10.8 inches

Shipping Weight: 4.6 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

7 customer reviews

Amazon Best Sellers Rank:

#233,675 in Books (See Top 100 in Books)

Excellent reference book to submit comprehensive bids on construction jobs - the book helps you take the guess work out of how much to bid for certain jobs. We just confidently submitted our first bid!! I had a difficult at first figuring out how to use the data in the book. I read the whole book, cover to cover, and was still confused. I called the 800 number for RS Means to see if I could get someone to clarify how a small business can best use this book. To my surprise, I was connected to a customer service representative who answered ALL of my questions!! I'm very pleased with the book and especially with the customer service.

Great for academics and professionals in the construction industry, especially for new construction companies. Helps in estimating construction costs through providing reliable historical data on daily outputs, allocated resources including material, equipment and labor with their corresponding costs.

It’s the most current and does what it’s supposed to.

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The data in here is somewhat inaccurate based on huge fluctuations in the construction climate for 2018. At RS Means defense, no one predicted this type of volatility and this is at unprecedented levels. In the end, accurate construction pricing can only be confirmed by contractors.

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Product details

File Size: 6163 KB

Print Length: 372 pages

Publisher: Apress; 1 edition (December 6, 2011)

Publication Date: December 6, 2011

Sold by: Amazon Digital Services LLC

Language: English

ISBN-10: 1430237279

ISBN-13: 978-1430237273

ASIN: B006G3B3HY

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Amazon Best Sellers Rank:

#611,835 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I am a global supplier relationship and contract manager implementing a Governance process which includes dashboards to visualize relationship performance to specific objectives. My questions were how to validate that our contract SLAs (done by a consultant in a hurry) where measuring the "right things" and to find any gaps. I also needed a real plan to build this out where we have nothing in place to measure our suppliers. I read at least 5 or 7 texts on this topic. Martin's done the clearest work on how to design metrics for a function or relationship from an IMPLEMENTATION perspective. I used his method to sharpen up our dashboard content and lay out a logic of WHY we were measuring. I am confident I could walk into any of our supplier relationships and engage my team in a productive exercise to frame appropriate measures or Ops and Leadership teams. I will also use his "Answer Key" as a quick start to managing our group performance. An indispensable leading work in the part of sourcing (buying complex stuff) that always gets left out of decision making and initial contract implementations.

Metrics isn't a topic people generally get excited about, and it fills some with apprehension. Klubeck makes the topic approachable in this book using an engaging, easy to understand narrative that guides the reader through the process of crafting - yes, crafting - good metrics. And, most importantly, you don't start with the data as we've mostly been conditioned to do. We began having meaningful conversations about metrics as a result of using Klubeck's book.Before you drown yourself with details about data and collection methods, do yourself a favor and educate yourself on this approach. You'll be glad you did.

In reading “Metrics: How to Improve Key Business Results” you will build a process on how to think about the Real Question. Having the Root Question as the starting point, rather than the data points, is essential. The analogy used in the book is that of building a house. You would not begin by gathering the nails. The book demonstrates how silly this technique would be. It is necessary to begin with the vision of the house first. This vision will lead to the foundation (the shape of the root question) through stages that eventually lead to the nails. The nails are the final touches. If you start with the final touches you will never build your house! The book gives clear examples of how to begin with the root question (foundation) and be sure the question is the foundation and not the measurements (drywall). These examples will start you thinking in a whole different way; a more strategic thought process.In addition the author remembers that gathering of measurements can provoke fear in staff. Letting staff know what it will and will not be used for helps avoid mistrust, fear, and unintended consequences. Work with your staff. They will help provide the best way to measure!I highly recommend this book and this way of thinking to improve key business results. Start with chapters 1 through 4 to begin developing your business’s health report!

The author has really shown a realistic approach and understanding towards applying metrics in your organization. The "real life" examples and entertaining stories are a great method towards gaining a much clearer and better understanding towards this area. This book is for readers of any and all backgrounds. Regardless if you are a neophyte or seasoned veteran, there is much knowledge to gain from within the binds of this book. The other benefit is that you can actually contact the author if you have any comments or questions, a true blessing in disguise. Marty has been able to capture the thoughts and feelings that I have wanted to express throughout my career, kudos to him for the time and passion he has applied towards this very important area.

There are very few books written about measuring and more comprehensively business metrics. I am fortunate that this is the one I chose to read first because it is written very clearly and the author uses many stories to keep the reader interested and illustrate his points.The key point Mr. Klubeck wants to make is that metrics is not about measuring random items; metrics is about answering a business question by locating the information and data within the organization.Karen L. Jett, CMAAuthor Grow Your People, Grow Your BusinessFacilitator and Creator of Strategic Plan-ting(TM) Workshops

The author put a lot of thought into the making of this book. Every sentence seems to flow in a logical order and anticipate questions by the reader -- me.I hope that readers of this review take my review seriously. I'm always skeptical of reviews. But, I don't know the author and do not benefit from this post. That said, if you want to understand the concept of metrics and best practices on their implementation then buy this book.

This should be the first book you read if you have been handed the job of creating a metrics program for your organization. Martin takes a very confusing and difficult task and breaks it down into plain language to where anyone can understand it. I love the analogies and how he sums up the chapters and even adds additional clarifications to make specific points clear.

This is a fantastic book. It moves smoothly from the foundational principles of any functional metrics program into very specific examples and guidelines for imagining and implementing your own.

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Fodor's Puerto Vallarta 2008: With Guadalajara, San Blas, and Inland Mountain Towns (Travel Guide)

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Product details

Series: Travel Guide

Paperback: 304 pages

Publisher: Fodor's; Revised edition (October 2, 2007)

Language: English

ISBN-10: 1400018560

ISBN-13: 978-1400018567

Product Dimensions:

5.1 x 0.7 x 7.9 inches

Shipping Weight: 11.2 ounces

Average Customer Review:

5.0 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#6,199,669 in Books (See Top 100 in Books)

Really helped with our visit.

We rely on Fodor travel books...consistently well done without being verbose. Just right. We review the hotels, the activities, etc., and know we can rely on their reviews.

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File Size: 15376 KB

Print Length: 727 pages

Page Numbers Source ISBN: 1454873396

Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits

Publisher: Aspen Publishers; 7 edition (September 20, 2016)

Publication Date: September 20, 2016

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B01M1HMPA6

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Amazon Best Sellers Rank:

#321,337 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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PDF Ebook Dracula & Frankenstein: Slip-case Edition (Perfect partners)

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About the Author

Bram Stoker was an Irish author and was at one point the personal assistant of the actor Henry Irving. He wrote for the Daily Telegraph in London and produced other works of fiction and non-fiction. Mary Shelley (1797-1851) was a novelist, short story writer, dramatist, and biographer. The wife of the romantic poet, Percy Bysshe Shelley, she was ostracised by society along with Shelley because Shelley was already married. Famously, the Shelleys spent the summer of 1816 residing with Lord Byron and others near Geneva and it was during this time that she had the idea for Frankenstein.

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Series: Perfect partners

Hardcover: 560 pages

Publisher: Arcturus Publishing Limited; Box edition (October 15, 2016)

Language: English

ISBN-10: 178428291X

ISBN-13: 978-1784282912

Product Dimensions:

6.5 x 1 x 4.5 inches

Shipping Weight: 4.4 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#976,523 in Books (See Top 100 in Books)

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Free Download 200 Crochet Blocks for Blankets, Throws and Afghans, by Jan Eaton

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Product details

Paperback: 128 pages

Publisher: David & Charles Publishers; UK ed. edition (January 28, 2005)

Language: English

ISBN-10: 0715321412

ISBN-13: 978-0715321416

Product Dimensions:

8.7 x 0.5 x 8.7 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

305 customer reviews

Amazon Best Sellers Rank:

#86,134 in Books (See Top 100 in Books)

200 Crochet Blocks is a good book, but a not so good collection of patterns.I have owned and enjoyed the companion book, 200 Ripple Stich Patterns, by the same author, and it is excellent. I was excited to find 200 Blocks, but have been somewhat disappointed. The book is a collection of individual crochet block patterns, suggested pairings of those blocks, and directions on how to use the patterns to assemble custom projects. The patterns themselves are sound and following the pattern will indeed produce the desired block. However, most of them are blocks I would never care to make. There are quite a few that are basically just swatches, and some of them look dated to me. Out of the 200 patterns, I will probably only ever use 5. I can find dozens of block patterns that I like with a simple google search.If you’re going to buy one crochet pattern book you should buy 200 Ripple Stitch Patterns and skip this one.

The reason that I gave this book four stars instead of a much lower rating is that so far, all my blocks have turned out exactly the same size, and I do mean exactly. They are not precisely square, but that just means that I must orient them all the same direction when joining them for my finished piece (which is large, and I will probably complete most of the blocks worth doing in the process). This is true even though I have not used the same yarn, but very similar yarn, for the different blocks. The other thing I like is that there are a nice variety of blocks, including many very lovely ones, whether you like flowers, texture, lace-like patterns (sturdy enough for an afghan, not the fragile, complicated lace designs), bobbles, or granny squares.Now for the bad: Interweave Press is very good about posting corrections to patterns on their website and keeping them there long enough so that you can still access them if the book is old, but they only do it when someone points out an error, and that means that someone who is experienced has to do every block. Stitch diagrams or stitch counts would have helped a great deal with this.Also, as someone else pointed out, for many of the blocks they give four color schemes and count those as four different patterns. That is really stretching it, since apparently I have invented a host of new blocks, as I used my own color scheme. Just as bad is the number of blocks that are just single crochet all the way, but they have a row or two in a different color. Change the number of rows that are a different color, or change their position within the block (near the bottom instead of near the top), and they count each of those as new patterns. (They do the same thing with bobbles.) A better book would be one with just 50 patterns, each with diagrams and stitch counts, and checked for accuracy, and if all blocks were designed to be the same size, it would be a classic for all time. (And they should show as many of those blocks as possible on the front cover, as their cover choice has little eye appeal.)

This is a beautiful and unusual book. It offers about 127 different block patterns, some worked in rows, others worked in rounds, plus a wealth of suggestions about how to combine these block patterns into larger pieces (afghans, shawls, etc.) with a very modern, "non-granny" style. It has heightened my sense of what Eaton calls "color ways," combinations of colors within a block and combos of blocks in a larger piece. She offers 12 complete afghan patterns, but the real value of the book lies in its usefulness to a crocheter who wants to imagine and create unique and personal pieces of work. A different and wonderful addition to my crochet library! (I subtracted one star because of the various errors in the instructions, pointed out by other reviewers, which need to be corrected by looking up the publishers website.)

I LOVE this book. They have a wide assortment of different types of Granny squares which are all 6 inch in size so you can mix and match at will. They have guides for helping you choose different color combos and help with choosing styles that go well together. I am about to start my first blanke5 and I will let you on9w how it goes. Definitely a good buy!

I've crocheted for 45+ years and made just about everything you can crochet - from clothing to home decor to decorations - and always on the lookout for patterns to inspire and make. This book is excellent on a couple of levels - the variety of patterns and ideas for putting them together, the instructions on making stitches is solid and easy to follow, good for everyone from beginners to the experienced crocheter looking for more of a challenge. A good pattern book should not only give you the basics and some projects to follow, but also fire your own imagination to use their ideas as a jumping off point to make your own creations and this book does both. If you know a crocheter, or someone thinking of trying their hand at this craft, this is a book they will treasure.

Written very oddly... i am advanced crocheter and .. this is impossible to follow!!!! Good thing I can wing it with just looking at photos. DO NOT BUY!!

This book is beautiful to look at, but the instructions are very poor and confusing. My first square worked out just fine, but it was a simple one. (# 52?) The more difficult squares which are harder to intuit have confusing directions and I tried three blocks three times each and could not make them come out like the picutures and was confused by the directions when actually putting hook to yarn. Dangit! Also, the two blocks I tried successfully are not the same size.The pros are that the pictures are good and she shows several blocks in different colors. She also shows several projects and different ways to put together various shapes of blocks. Her use of color is lovely IMO.Just such a disappointment not to be able to create some of my favorite blocks because the directions are so poor. I will stick to books with charts from now on. This is such a let-down!

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